The reason, the purpose, the why we do what we do is the fundamental drive behind the business.
Initally set up in 2011 as Lambeth School Sport Programme, we changed the name/brand in 2013 to Moving Matters.
The creation of this brand was hugely influenced by Nike endorsed Designed to Move: Physical Activity Action Agenda
A must read for anyone working in education, physical activity, sport and health. Link here.
The video below hopefully encapsulates best… Our Why!